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Nov 2020
Countries. Cultures. Citizens. Three words that have been the foundation of our brand. Three words that have carried more meaning with each passing day this year. The pandemic has caused countries to close borders. It’s caused cultures to change their customs. It’s forced citizens to distance themselves from each other, physically isolating everyone from their family and friends.
Now more than ever, we must find an alternative and meaningful way to connect to one another. Sure technology has provided us with helpful tools, yet I can’t help but question if emojis are enough to really express the multitude of emotions one feels in these trying times? Is that quick email or text enough to bring people closer together? Possibly for a moment. But I believe nothing touches and resonates more than a story.
A simple story has the power to travel the world and pass through time. Stories help us understand where another person is coming from, helps us find common ground, and unifies us. Humans have used storytelling for thousands of years as a way of passing down knowledge and ensuring our history and our spirits live on.
As a local brand, our story is expressed in every item of clothing that we craft. No matter how far our clothes reach around the world, we want people to be able to trace it back to where we began — here in Amsterdam.
Olaf.
03 Jan 2023
03 Jan 2023
“I studied industrial and fashion design in Berlin and Paris. Since then I’ve worked for over a decade as designer, design manager and creative director for a variety of European fashion brands. And since a couple of years as creative director for a brand in Berlin."
“After working nonstop in the fashion industry, I was longing to take my creativity out from behind a corporate computer and create something with my own hands which led me to experiment with clay. It initially just started off as some sort of meditational practice and developed over time into my passion and second business."
“As I had only worked for other people's companies, I eventually felt the urge to create a brand that would represent my own aesthetics and values that would help enable me to share what inspired me personally. Therefore, I decided to merge this idea with my passion for crafts and interior and started my own brand 2222STUDIO under which I design, make and sell interior objects. 2222STUDIO was inspired by my lucky number and time 22:22. Since I was a teenager, I have been superstitious about it and believed that catching this time over and over was no coincidence. I always felt compelled to make wishes for a whole minute until this magic alignment of numbers passed. "
“Just do it! I believe that it’s important to start somewhere with a vision and then figure things out along the way. Too much overthinking and doubting upfront will just block you. "
“That it's so versatile, creative, and that I am independent."
“Intuitive, meditative and passionate."
"Okwukwe Na Nchekwube by Celestine Ukwu & his Philosophers"
“Following and building a career for myself that reflects what I am passionate about."
“Taking on an order that exceeded my capacity and really challenged my entire setup."
“Mexico, Japan, Venice."
“Minimal and eclectic."
"All my Jackets and coats."
"I really like the work of Alicja Kwade. But my brain just picks up on everything that I see around me. It could be super and abstract, light, textures, shapes."
