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Jun 2020
It’s surreal to have come to this moment. In the last six months, I found myself constantly reflecting on the things that are happening around me. The adversities that I had to face, the way that social media controls our daily lives, the way that Covid-19 has forced us to reset and view the world from a different perspective. I hope those reflections have helped you because I know they helped me.
It’s hard to take the time to reflect in a time where acting seems to be more in place. Given the fact that our label is based on “countries, cultures, and citizens” we cannot be silent, but this should be a profound moment for everyone. It’s 2020, and we are still in a position where we find ourselves fighting for justice and equality. Now, it seems like we’re experiencing an even bigger reset than we had imagined. The pervasiveness of the smartphone camera and social media seem to be even more powerful than we thought. African-American culture (specifically) seems to play an even bigger role in our lives than we thought. And sadly, growth and development is not always linear and sometimes doesn’t seem to be happening at all.
We’re in a middle of a pandemic and while you might think that this should only bring us closer to each other, regardless of the color of our skin, the recent news only confirms that we still have a lot of work to do. With everything being filmed and publicized we can’t ignore what’s going on in the world. We need to take action and we need to take action today.
I hope you can find peace of mind to look at your own position during this time and acknowledge that there is obviously something very wrong. Not only in the US, but also in the rest of the world. I hope that upon looking, you’ll learn to do the right thing. And that you wouldn’t let your voice go unheard. It may require hard work, but growth and development never comes easy.
Click here if you want to help those in need.
Olaf.
03 Jan 2023
03 Jan 2023
“I studied industrial and fashion design in Berlin and Paris. Since then I’ve worked for over a decade as designer, design manager and creative director for a variety of European fashion brands. And since a couple of years as creative director for a brand in Berlin."
“After working nonstop in the fashion industry, I was longing to take my creativity out from behind a corporate computer and create something with my own hands which led me to experiment with clay. It initially just started off as some sort of meditational practice and developed over time into my passion and second business."
“As I had only worked for other people's companies, I eventually felt the urge to create a brand that would represent my own aesthetics and values that would help enable me to share what inspired me personally. Therefore, I decided to merge this idea with my passion for crafts and interior and started my own brand 2222STUDIO under which I design, make and sell interior objects. 2222STUDIO was inspired by my lucky number and time 22:22. Since I was a teenager, I have been superstitious about it and believed that catching this time over and over was no coincidence. I always felt compelled to make wishes for a whole minute until this magic alignment of numbers passed. "
“Just do it! I believe that it’s important to start somewhere with a vision and then figure things out along the way. Too much overthinking and doubting upfront will just block you. "
“That it's so versatile, creative, and that I am independent."
“Intuitive, meditative and passionate."
"Okwukwe Na Nchekwube by Celestine Ukwu & his Philosophers"
“Following and building a career for myself that reflects what I am passionate about."
“Taking on an order that exceeded my capacity and really challenged my entire setup."
“Mexico, Japan, Venice."
“Minimal and eclectic."
"All my Jackets and coats."
"I really like the work of Alicja Kwade. But my brain just picks up on everything that I see around me. It could be super and abstract, light, textures, shapes."
