Your Cart is Empty
Dec 2019
One of the great things about adventure is that you’ll never know what's going to happen. We opened our new store a month ago, and I think it’s safe to say that it’s already giving us way more than we even could have expected.
Only three weeks after the opening, the weather gods decided to make it rain on us. Unfortunately, this wasn’t the good kind of rain. Our pipes were clogged, the store was flooded. A brand new store, brand new floor, brand new furniture - everything was soaking wet.
I wouldn’t want to repeat the words that came out of my mouth screaming that morning. This was the last thing I needed. It was the morning before Black Friday, one of the busiest days of the year, and we still had a lot to do. Needless to say, it was a stressful morning.
Even though I mentally felt like the water had soaked me away, drowning in your own sorrows doesn't take you anywhere. When you’re running a company, you simply meet setbacks. I feel a responsibility to my employees, my business partner, our customers - so I always try to step over it and move on. If I don’t believe that everything will be fine, no one will.
Maybe you could say that we were "baptized." A splash of water to celebrate new life. It’s a first bump (with probably many more to come) in a new and hopefully long adventure. And a little bit of water isn’t going to stop us from continuing that journey. Don’t get me wrong, water damage is a major setback, especially when you’ve just opened a new store. But I'm reminded that we’re just at the start of it all.
We didn’t come this far to only come this far.
Olaf.
03 Jan 2023
03 Jan 2023
“I studied industrial and fashion design in Berlin and Paris. Since then I’ve worked for over a decade as designer, design manager and creative director for a variety of European fashion brands. And since a couple of years as creative director for a brand in Berlin."
“After working nonstop in the fashion industry, I was longing to take my creativity out from behind a corporate computer and create something with my own hands which led me to experiment with clay. It initially just started off as some sort of meditational practice and developed over time into my passion and second business."
“As I had only worked for other people's companies, I eventually felt the urge to create a brand that would represent my own aesthetics and values that would help enable me to share what inspired me personally. Therefore, I decided to merge this idea with my passion for crafts and interior and started my own brand 2222STUDIO under which I design, make and sell interior objects. 2222STUDIO was inspired by my lucky number and time 22:22. Since I was a teenager, I have been superstitious about it and believed that catching this time over and over was no coincidence. I always felt compelled to make wishes for a whole minute until this magic alignment of numbers passed. "
“Just do it! I believe that it’s important to start somewhere with a vision and then figure things out along the way. Too much overthinking and doubting upfront will just block you. "
“That it's so versatile, creative, and that I am independent."
“Intuitive, meditative and passionate."
"Okwukwe Na Nchekwube by Celestine Ukwu & his Philosophers"
“Following and building a career for myself that reflects what I am passionate about."
“Taking on an order that exceeded my capacity and really challenged my entire setup."
“Mexico, Japan, Venice."
“Minimal and eclectic."
"All my Jackets and coats."
"I really like the work of Alicja Kwade. But my brain just picks up on everything that I see around me. It could be super and abstract, light, textures, shapes."
