SS23

SOUVENIRS OF NOSTALGIA: We move forward into the new season by taking a look back. Bringing together our team’s favourite SOUVENIRS, this collection is inspired by objects and images that remind us of different countries, citizens, and cultures. It’s a continuation of ØLÅF’s utilitarian WORKWEAR with a new exploration of summer tailoring, co-ords, and nostalgic graphic elements integrated into staple pieces. From all-over prints and panelling to textured fabrics that include openwork knits, the collection consists of BOLD colours and silhouettes that express an effortless spring message. Easy and fun to create more moments to remember. It’s an exploration of our brand’s DNA. Coming together as a community, celebrating our memories as friends, and translating it into our designs, TOGETHER.

Just before our true summer feelings could kick in, we were happy to team up with the London based animator CECILIA REEVE who turned our SS23 vision into a wonderful and colourful adventure of how a summer dream can unfold.