Privacy Policy

This privacy policy applies to all personal data collected and used when you visit or use the website, including interactions on our webshops, orders, and contact with us. For the purpose of this privacy policy, "personal data" refers to any information that allows us to identify you, as further described below.

Who we are

We are OLAF HUSSEIN WHOLESALE B.V ("OLAF HUSSEIN WHOLESALE B.V," "," "us," "we," and "our"). OLAF HUSSEIN WHOLESALE B.V is an Amsterdam-based fashion and lifestyle brand established in 2015 by Olaf Hussein. Creating connections, sparking new ideas, sharing experiences: That’s at the core of what we do.

OLAF HUSSEIN WHOLESALE B.V, located at Moermanskkade 405, 1013 BC Amsterdam with Chamber of Commerce number 71039686, is responsible for using your personal data.

Personal data we collect

The information we collect about you when you buy our products or use our services may include the following, jointly referred to as "personal data":

  • Your contact details, including your name, postal address, telephone number, and email address.
  • Your account data and electronic identification data, including IP address, MAC address, geographic area, browser type and version, operating system, referral source, length of visit, page views, website navigation paths, as well as information about timing, frequency, and pattern of your service use.
  • Information regarding your use of our online services, including data about the pages you visit and the content of your abandoned shopping cart.
  • Details of your purchases in our stores and online, such as date and amount of purchase, product purchased, store location, website, or app used for the purchase, payment method, payment status, discounts, delivery method, and delivery address.
  • Your reviews, comments, experiences, preferences, and product reviews shared with us online or through social media.
  • Your communication data, including requests, complaints, and other data received when we communicate with you via email, telephone, online chat, or through social media.
  • Information related to job applications and work experience, age, school qualifications, interests, and other data provided when you send us your resume or apply for a job opening.

What we do with your personal data

Olaf Hussein Retail B.V. collects and utilises your personal data for the following purposes:

For the performance of our agreement with you: To manage and handle your purchases (online and in our stores) and provide you with the services you request, including handling your requests, using your contact details, account, and electronic identification data, and information regarding your purchases.

To comply with a legal obligation: To maintain appropriate business records, comply with lawful requests by public authorities, and adhere to applicable laws and regulations.

For our legitimate commercial interests: To process usage and analytical data for the purpose of analysing website and service usage, monitoring, and improving our website and services.

Use of information based on your consent: With your consent, we may use your contact details to send you marketing materials and newsletters. You can opt out at any time by following the instructions in our communications or by adjusting your preferences in your profile settings.

Please do not supply anyone else's personal data to us.


We use cookies to enhance your browsing experience. You can find more information about our use of cookies in our cookie policy.

How we share your data

We do not sell your personal data. We may share your personal data with the following parties:

Service providers and processors: Third-party vendors, agents, and service providers who assist us in providing services, such as support for our website, online stores, and related operations. These parties are contractually bound not to use your information for their marketing purposes.

Affiliated companies: Other companies within OLAF HUSSEIN WHOLESALE B.V, joint ventures, franchisees, and licensees.

Partners: In cases where we offer products or services in cooperation with partners, we may share your personal data with them only with your consent.

Corporate transactions: Your information may be disclosed as part of any merger, sale, acquisition, or similar event.

With consent: We may disclose information about you to third parties where you have given your consent.

Third parties: When required by law or reasonably necessary to respond to claims and defend our legal position.

We may also share aggregate or de-identified information with third parties for research, marketing, analytics, and other purposes, provided it does not identify specific individuals.

Social Media

When participating in social media forums, please review the privacy practices and policies of those platforms to control the sharing of your personal data. We are bound by the privacy practices and policies of these third parties, and we recommend reading their applicable privacy policies, terms of use, and related information regarding the use of your personal data.

International transfers of your personal data

Please be aware that we may transfer and process your personal data in countries outside your country of residence, which may not offer the same level of data protection. We ensure adequate safeguards and compliance with all applicable laws and regulations, including the use of EU Model Clauses for data transferred from the EU to countries outside the EU.


We take reasonable steps to secure your personal data, using technical, physical, and organisational measures to protect against unauthorised use, alteration, access, disclosure, destruction, and loss. While we use Secure Sockets Layer (SSL) for secure data transmission, please avoid sending private information via email, which is not considered a secure communication medium.

Data retention

We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required for legal obligations or to defend a legal claim.

Your rights

You have the following rights concerning your personal data:

Access and correction: You can request information about the personal data we process about you and request amendments or corrections. For individuals under 16, requests should be made by a parent or legal representative.

Objection: You may object to the use of personal data for direct marketing and the receipt of marketing information.

Removal: You can request the deletion of your personal data and/or your account. Some data may be retained for reasons such as order processing or legal obligations.

Restriction of processing: You can request processing restrictions based on legitimate reasons.

Data portability: If processing is based on your consent and conducted through automated processes, you have the right to request your personal data in a structured, machine-readable format.

Withdrawal of consent: You can withdraw consent for processing based on your consent.

Complaint: If you have questions or complaints about our data processing, please contact us. You can also file a complaint with the Dutch Data Protection Authority or the Data Protection Authority of your country of residence.

Other websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these organisations. Please review the privacy statements of the websites you visit when leaving our platforms.

Changes to the policy

We may update this privacy policy periodically by posting the updated version on our websites and applications. We recommend checking this page regularly for any changes.

Last updated: [04.09.2023]