OUR LIFE AS FRIENDS
We thrive on CONNECTIONS, from morning to midnight. We take inspiration from COUNTRIES, CULTURES and CITIZENS across the globe. We learn from them all. The people around us push us, shape us, change us. They shift our perspectives, and alter our FUTURE.
That’s how we grow – by doing more TOGETHER. We challenge ourselves and change the norm. Along the way, we turn our secret ambitions into celebrated successes. We live life more fully with FRIENDS by our side.
Sparking new IDEAS, sharing experiences: That’s at the core of what we do. We want others to join us as we CHALLENGE the norm – and feel comfortable to push themselves as they create and explore, too.
This is OUR LIFE AS FRIENDS. Join in.
OUR BRAND VALUES
TIMELESS
We balance classic with modern. We are current, relevant, and wearable, today and for YEARS to come.
APPROACHABLE
We value human-to-human CONNECTIONS and conversation, not only through our community but also with the products we make.
ENERGETIC
We make, we do, we act. We stay in the game, we keep ourselves FRESH, and we’re always LEARNING.
BUDDING
We’re at the start of our journey, and we will only continue to BLOSSOM with time.
OPTIMISTIC
We see a bright FUTURE ahead, for us and our community — but we’re not idealistic or naive.
PLAYFUL
We take our craft seriously, but not ourselves. We have FUN with our work and love what we make.
