Our label is an ongoing dialogue amongst our core team and close collaborators—continuously inspired by countries, cultures and citizens.
Under OLAF HUSSEIN, a name that combines two cultures, we explore the notion of a worldly traveler. Objects, references and insights collected across the globe are the starting points of the design process.
Ultimately, our label is framework to enable ourselves and others to learn, develop and produce. By doing so, we are constantly expanding on the definition of a clothing label. Read our codes of practice below.
For the core label, OLAF HUSSEIN, we have the desire to design contemporary pieces that fit today’s needs. ØLÅF, the label's moniker inspired by our travels to Scandinavia, has evolved into a platform that focuses on project-based drops that will release in-season rather than per season.
Object to be worn or carried. These objects have their own life but can be added to something else in order to make it more useful, versatile or attractive. Materials from Italy. Assembled in Portugal.
Sometimes made by us, sometimes collected by us. These objects function as a reminder of a place or event.
Built on strong relationships with our manufacturers in Europe, we breathe new life into in-stock fabrics. These products are created outside of industry timelines, allowing us to offer them for a honest price.
Non-branded products for consumers, collaborators and companies—produced by us. There’s a choice to receive it blank, or to rebrand it to make it your own. More info will follow. Set to launch mid 2018.
While originated as menswear, we hope everyone feels comfortable wearing our label. For specific garments we design and produce from XS to XL, nonverbally indicating it’s made for everyone.
Instead of storing products from the past in the dark, we publicly archive a selection of them in our online store and retail location at the Prinsengracht 491 in Amsterdam for reduced prices.