OUR LIFE AS FRIENDS

We thrive on CONNECTIONS, from morning to midnight. We take inspiration from COUNTRIES, CULTURES and CITIZENS across the globe. We learn from them all. The people around us push us, shape us, change us. They shift our perspectives, and alter our FUTURE.

That’s how we grow – by doing more TOGETHER. We challenge ourselves and change the norm. Along the way, we turn our secret ambitions into celebrated successes. We live life more fully with FRIENDS by our side.

Sparking new IDEAS, sharing experiences: That’s at the core of what we do. We want others to join us as we CHALLENGE the norm – and feel comfortable to push themselves as they create and explore, too.

This is OUR LIFE AS FRIENDS. Join in.

FW23 THE GREAT OUTDOORS

OUR BRAND VALUES

TIMELESS

We balance classic with modern. We are current, relevant, and wearable, today and for YEARS to come.

APPROACHABLE

We value human-to-human CONNECTIONS and conversation, not only through our community but also with the products we make.

ENERGETIC

We make, we do, we act. We stay in the game, we keep ourselves FRESH, and we’re always LEARNING.

BUDDING

We’re at the start of our journey, and we will only continue to BLOSSOM with time.

OPTIMISTIC

We see a bright FUTURE ahead, for us and our community — but we’re not idealistic or naive.

PLAYFUL

We take our craft seriously, but not ourselves. We have FUN with our work and love what we make.