16 Jul 2020
“Feels great, haha. I work full time at Spotify and for a year or two, I’ve been doing more projects independently. At Spotify, I work on all the different brands that fall under the umbrella. From artist initiatives to brand work and everything in between."
“I enjoy the combination. Spotify is a huge brand with big budgets and a big influence, so the work I do there is very global and can be seen by millions. But because it’s such a huge company, it can also be more of a challenge. It’s a Swedish company, and there is a lot of corporate stuff you have to go through before you can get things done sometimes. In that sense, I prefer to work on my own, or with a small team. Nothing against Spotify, but at the end of the day it’s just more rewarding when you do it on your own. But I like the balance in my work life right now.”
“To be honest, most of the time I don’t even hear the music that I’m making the artwork for. Sometimes it’s a couple of tracks or snippets as a preview, but I never hear the full project. It’s less about music and more about bringing a concept to life. With Bon Iver for example, it wasn’t really the story in the music itself, but more about talking to the artists and hearing what this project is about for them. They have the music, then they have the artwork, and then the website—those are three separate things. The whole Bon Iver project was all about collaboration. i,i stands for a collaborative spirit. So I tried to recreate that idea of togetherness and connectivity on the website."
“The Bon Iver product was made with data, so that was cool. But music is something human. It’s so visceral and emotional. I try to look at those qualities rather than numbers when I make something. In the end, I hope my work just enhances the experience a little.”
“I worked together with Spike Jordan, and we talked about Gunna’s alter-ego WUNNA (which is the name of the album). Gunna is a Gemini, so the idea was to create a doll version of his alter-ego and have it float into space in front of his actual astrological chart that we had an astrologist made for him.”
“I didn’t know that haha. I think that’s a good sign though. A lot of brand campaigns are just skipped past because they feel impersonal or because people just don’t care. People are more invested in artists than in brands, and when you make artwork as we made for WUNNA, those reactions come with the work. It doesn’t really bother me. It’s actually a great reaction for me. It might be weird to them, but that’s kind of the point. You always want to make something that catches people off guard a little bit.”
“Absolutely. I’m very aware of not being boxed in. I don’t want to be just the Atlanta hip-hop guy. If I was just doing cover artworks or photography there would be more pressure to have a certain look. But for me, in terms of style, it’s more about ideas and the creative process of combining multiple things you haven’t seen before. I love trying different things.”
“As a white man, there is definitely an added responsibility that I’ve always felt, but now even more so. I’ve always tried to be on the right side of things. People of our generation grew up inspired by Black culture: music, fashion, art. The least I can do from my position, with my skill and energy, is to give back to a community that inspired me so much. One way that I hope to do so is through mentorship and investing in talent. Creating opportunities for young designers that may not have benefited from the chances and privilege that I’ve had. Having gone to one of the best art schools in the US and studying design from some of the greats was definitely a privilege. But we need to break that system and think about who’s getting the opportunities both in education and in the industry. You also don’t need to go to the best art school to do what I do.”
“It’s very important for me to engage. I’m not an activist, but I try to influence the people and brands around me to hopefully change something. I have so many white people around me who don’t have black friends and they still don’t understand. And all these brands that are “for the culture” should do better as well. Nike can make a nice commercial about this, but their whole board is white. It’s not just a police thing, it’s everywhere.”
“I think that COVID-19 will forever change how we live. But this, more importantly, will change how we as a society treat each other.”
“I read this book called Sensemaking, by Christian Madsbjerg. I finished it right when COVID-19 started, so it might not be super relevant now, but I still think it’s interesting. He divides data into thick data and thin data. Thin data is: “young people brush their teeth for 10 mins.” With thick data, you attach historical, socio-economic, or cultural connotations to that. Companies now are using big data without understanding histories or cultures. That’s how you get products or services that forget a little about humanity.”
23 May 2022
“Good question. I've always worn loafers and compared to all the other types of footwear in my wardrobe, they‘re the one pair of shoes that I wear to death. A couple of years ago, just before starting Vinny’s, I was looking at my rotation of the same four to five shoes I wore over and over and noticed I was missing that perfect loafer. I realized that's where I have a genuine heritage and story to tell, so it made sense that I bring that to the table myself."
“I think the loafer, for me, is like when you put on a blazer jacket. It shapes you as a person, your back gets a little bit more upright and you carry yourself a bit more elegantly. Loafers do the same thing. I want both men and women to feel comfortable, relaxed, well-dressed, and feeling confident. I think when we feel our very best, we're better humans to ourselves and to our neighbors and next of kin. So, it's really about building self-respect."
Still from podcast.
From interview with Illum.
“A good pair of loafers, yeah. I think one of my confidence boosters is definitely always a good outfit."
“I think style and taste is definitely something that you can learn. It’s about what you're interested in, what you’re exposed to and influenced by. It's definitely something that you can adapt and grow into and out of. Personally, the influences from my mom and my dad and their post-colonial heritage, my African heritage, but also the urban references from when I was a kid, shaped my wardrobe. I always go to the same things. I have pieces in my wardrobe that go ten years back and it's the stuff that I love to wear the most. Then, occasionally you add new things."
“It starts with knowing who you are. A fashionable look or outfit can sometimes become a way to dress yourself up or to hide who you are, whereas style is about what we actually like and what you can see yourself wearing over and over again that resembles you. Also, read about pieces, find out how the penny loafer came about, the history of the slip dress, or research style icons. What makes hairstyles iconic today? Why do we like 90s fashion so much right now? Why's airport style interesting? I know a lot of men that research trends and decades and fashion and it's really been a way of shaping who they are. I've done the same, more from a research and creative perspective but it definitely helps me to also keep my own style universe sharp."
“My dad. He always inspired me a lot."
“He already dresses way better than me. I think he already passed me. I just want to be a good role model, that's the most important thing for me."
Only that I have to leave work a little bit early. I love to work, so that's why I hate having to leave work early. When he sleeps, I really love to work. Especially when I get to live out my dream. I'm so blessed and lucky that he loves coming into work with me. He's an open-minded kid and really at ease around my colleagues. I can bring him anywhere and that really makes my workflow a whole lot better.
On the road.
“We got our office four months ago and we have a red couch that I love sitting on. The most amazing thing is that our office is an old apartment, so we wanted to create a homey feeling. It's always hard to leave the office which is a good sign of a good workplace, at least for myself."
“Benches in my city. I love just sitting there and people watching. Not having any plans or any distractions, just a good pair of sunglasses to watch people. If you see me on a bench, you know what I'm doing. It’s the most relaxing thing ever."
“My worst idea? Ha, that’s a good one. I don’t know, I’ve had a few. There was this one project, it was right after I started my first label, I wanted to create something that was more urban. So, we started making baseball t-shirts and the execution was good, but the name was horrible – it was a combination of three French words. I speak French with my parents, so it’s a big part of me and almost everything I do creatively starts with French. We actually got a lot of traction in France, but no one understood what we were trying to say. It was just the most horrible thing I've done. We had to shut it down quite quickly for numerous reasons but mostly the name was just a killer."
“I'm always on the go, always thinking about the next step, the next collection, the next campaign, am I picking up my son? I think what I need to be better at is enjoying the present. Enjoying the moment with people that are really dear to me. The thing I really value the most in my life are my relationships. It’s easy to make up an excuse not to meet up or make time for family and friends, but if it matters, then you need to remember to prioritize them. Time flies so fast."
Every month, I have to go through all my expenses and find all my receipts. It’s a work thing that I hate to do. I try to be really good at it, but I hate it.
I love to read and listen to audiobooks. I hate that I don't have or take the time to do it enough.
The Alchemist by Paulo Coelho. Love it. It was really a kickstarter for how I started to believe in myself and knowing that anything you set your mind to is possible.
Gold by Prince. I saw him perform it live at a festival here in Denmark. It was a crazy experience.
One of the places that inspires me a lot is Marrakech. I like it because it's a place where I always calm down, but I also see so much culture and so much honesty and genuineness in the population. I think, in general, Africa is fun because it's very true to its roots.
For people, I've always been a huge fan of, it’s so cliché, but Denzel Washington. I love that guy mainly because he's really talented and he can wear a lot of hats, so to speak. His body of work combined with who he is as a person, from what he says, how he thinks, how he operates, and his composure is inspirational.
I'm really inspired by tech and how it creates communities. For example, who would have thought even just ten years ago that there would be a car service where you can drive awesome cars without taking anything but your mobile device, logging in, driving it, then leaving it to share with another human being? It’s stuff like that, the whole shared economy in tech, I think is fantastic. It's about being helpful to each other. If the shared economy in tech could be integrated with fashion in a mainstream way, not just in the niches where it is right now, it would definitely be game-changing for the whole world.