16 Jul 2020
“Feels great, haha. I work full time at Spotify and for a year or two, I’ve been doing more projects independently. At Spotify, I work on all the different brands that fall under the umbrella. From artist initiatives to brand work and everything in between."
“I enjoy the combination. Spotify is a huge brand with big budgets and a big influence, so the work I do there is very global and can be seen by millions. But because it’s such a huge company, it can also be more of a challenge. It’s a Swedish company, and there is a lot of corporate stuff you have to go through before you can get things done sometimes. In that sense, I prefer to work on my own, or with a small team. Nothing against Spotify, but at the end of the day it’s just more rewarding when you do it on your own. But I like the balance in my work life right now.”
“To be honest, most of the time I don’t even hear the music that I’m making the artwork for. Sometimes it’s a couple of tracks or snippets as a preview, but I never hear the full project. It’s less about music and more about bringing a concept to life. With Bon Iver for example, it wasn’t really the story in the music itself, but more about talking to the artists and hearing what this project is about for them. They have the music, then they have the artwork, and then the website—those are three separate things. The whole Bon Iver project was all about collaboration. i,i stands for a collaborative spirit. So I tried to recreate that idea of togetherness and connectivity on the website."
“The Bon Iver product was made with data, so that was cool. But music is something human. It’s so visceral and emotional. I try to look at those qualities rather than numbers when I make something. In the end, I hope my work just enhances the experience a little.”
“I worked together with Spike Jordan, and we talked about Gunna’s alter-ego WUNNA (which is the name of the album). Gunna is a Gemini, so the idea was to create a doll version of his alter-ego and have it float into space in front of his actual astrological chart that we had an astrologist made for him.”
“I didn’t know that haha. I think that’s a good sign though. A lot of brand campaigns are just skipped past because they feel impersonal or because people just don’t care. People are more invested in artists than in brands, and when you make artwork as we made for WUNNA, those reactions come with the work. It doesn’t really bother me. It’s actually a great reaction for me. It might be weird to them, but that’s kind of the point. You always want to make something that catches people off guard a little bit.”
“Absolutely. I’m very aware of not being boxed in. I don’t want to be just the Atlanta hip-hop guy. If I was just doing cover artworks or photography there would be more pressure to have a certain look. But for me, in terms of style, it’s more about ideas and the creative process of combining multiple things you haven’t seen before. I love trying different things.”
“As a white man, there is definitely an added responsibility that I’ve always felt, but now even more so. I’ve always tried to be on the right side of things. People of our generation grew up inspired by Black culture: music, fashion, art. The least I can do from my position, with my skill and energy, is to give back to a community that inspired me so much. One way that I hope to do so is through mentorship and investing in talent. Creating opportunities for young designers that may not have benefited from the chances and privilege that I’ve had. Having gone to one of the best art schools in the US and studying design from some of the greats was definitely a privilege. But we need to break that system and think about who’s getting the opportunities both in education and in the industry. You also don’t need to go to the best art school to do what I do.”
“It’s very important for me to engage. I’m not an activist, but I try to influence the people and brands around me to hopefully change something. I have so many white people around me who don’t have black friends and they still don’t understand. And all these brands that are “for the culture” should do better as well. Nike can make a nice commercial about this, but their whole board is white. It’s not just a police thing, it’s everywhere.”
“I think that COVID-19 will forever change how we live. But this, more importantly, will change how we as a society treat each other.”
“I read this book called Sensemaking, by Christian Madsbjerg. I finished it right when COVID-19 started, so it might not be super relevant now, but I still think it’s interesting. He divides data into thick data and thin data. Thin data is: “young people brush their teeth for 10 mins.” With thick data, you attach historical, socio-economic, or cultural connotations to that. Companies now are using big data without understanding histories or cultures. That’s how you get products or services that forget a little about humanity.”
08 Aug 2021
“I worked corporate for a while as a graphic designer for Gap. Corp, specifically Old Navy. Got some really great advice from my Senior Designer that I should pursue my creative endeavors outside of work. That working corporate could become a bit stale for someone as young and creatively driven as I was at the time."
“I wouldn’t call it a ‘starving artist’ phase but I definitely struggled."
“Most definitely. You learn as you go. The unique relationship I have with my Dealer and good friend Max has been fruitful in the sense that I’ve been able to learn as he grows. Having full transparency with your business and business partners is key."
“It all depends on the day and circumstance. I’ve noticed since I'm right handed it’s usually the upper right hand area of the surface that is confronted first."
“Hard to say. Paintings are like time stamps. I suppose when I’ve lived with a work long enough, when that time is finished the work itself is finished. Then again you could say it’s never finished until it’s realized in front of the viewers beyond my studio walls."
“Music, then sometimes silence. Focus."
“A lot of different things. From Hendricks to Miles to Jay Z. I’ll transition into Hans Zimmerman then to Lupe Fiasco to Mary J. Blidge. Depends on the feeling, time and day."
Last Laugh, 2021.
Last Laugh, 2021. Late 1800’s early 1900’s bronze slave transport, discarded car parts, rope, and black oxidized bricks..
“Painters pants, tee, and Rick Owens Birkenstocks."
“Without a sense of insecurity there’s really no need to feel as if you need to push your work forward. No room for what ifs."
Shoot for @plastermagazine.
These Songs of Freedom II, 2020.
“Create with humility."
“Possibly true to a certain extent."
“Navy blue, brown, and black."
“Artists that excite me are Janis Kounellis, Frank Bowling, Julian Schnabel, and David Hammonds to name a few. Artists to pay attention to today: Tschabalala Self, Spencer Lewis, Somaya Critchlow, and Coco Capitan.">
“No real thoughts on NFT’s pertaining to the world of art. I feel there’s other areas of focus that are more important to me at the moment."
“I think my dad is super inspirational in the sense that he just wants to build. That's all I want to do. So, the conversations that we have had as of late, or as I've been becoming my own man, they've really been based off of building belief systems, family, generational wealth, heritage."
“A place that inspires me is tough. It’s between Mexico City and Tokyo. They actually remind me a bit of each other. Tokyo is more of a grander place and definitely more industrial, but I think the things that I like about Japan are the little nooks and crannies. I like how things are kind of crammed together. I think with Mexico City, you find little essences of that. But the biggest reason why I like Mexico City is just the balance I feel between nature and city."
“The thing that inspires me is the act of making. The fact that you can think of something and use objects that already exist in the world in order to create something new. I just think it's like the closest thing we can get it to God, aside from women being able to give birth to children. Making something that didn’t exist at one point and then does for a minute, day, year, is just inspiring."