If dressing well is a form of good manners, then Daniel Meul is a true gentleman. In this edition of Citizens, the manager and buyer of Dutch fashion house, Pauw, shares his @suitwhisper expertise and tells us about how his simple interest in clothes became a well-tailored way of life.

30 Apr 2022

Paolo gattone

Hi Daniel, how did you become a buyer and what do you love about it?

“Actually, I never expected to be in fashion. I thought I was going to be a professional soccer player, but due to injuries at an early age I couldn’t pursue that profession anymore. I started helping out at a men’s fashion store on Thursdays and Saturdays and learned that I had a talent in sales, then it naturally progressed from there. Clothes were a hobby for me. They are still a hobby for me. You have to be interested in what you do. I don’t consider my job a job."

Tell me about @suitwhisper.

“The name was a joke. I was thinking about what a silly Instagram name would be and thought of the horse whisperer. When I was a teenager, suits from brands like Hugo Boss or Gucci were the main thing I really loved about fashion. It didn't matter if they were classical suits or very fashionable. I simply love to wear suits and that's more or less where I got triggered and got sucked into this crazy, always changing, evolving world of fashion."

Daniel Meul


Daniel Meul, the manager and buyer of Dutch fashion house Pauw, never expected to be in fashion. He discovered his talent in sales while helping out at a men's fashion store and progressed from there. Clothes were just a hobby for him, and his love for suits led him to create his Instagram account, @suitwhisper.

Do you have an all-time favorite suit?

“I would say two movie characters really stand out for me, Michael Douglas in his pinstripe suit with suspenders from Wall Street and Richard Gere in the American Gigolo because he was also very well dressed in that movie."

What are the most important qualities to look for in a suit?

“First of all, fit is everything. Every single body has a different measurement, so what would fit me well, wouldn't fit somebody else of a different height. For me, my number one tailor is Cesare Attolini in Naples because their suits are totally made by hand, and they have all my sizes. So, if I order a suit, a jacket, a pair of trousers, or a shirt, they make it especially for me. A good tailor is the best thing you could have. It also means you're spoiled for life because I don’t think I could wear something off the rack anymore."

Is there anything that you would never wear?

“That's difficult to say. Maybe I wouldn't easily wear something like a dress, but on the other hand, if you are in Indonesia, you might wear a sarong with a jacket and a nice shirt on top of it. That would look spectacular. So, it depends on the occasion, the surroundings, and what is appropriate to wear. If it fits and it looks great on me, I will definitely wear it."

How much should one invest in their first suit?

“Ten years ago, people would spend more money on their first suits. In my generation, I could easily spend ¾ of my monthly salary on clothes and it didn’t worry me. That was just the thing you did in those days. But nowadays, young professionals are more interested in travelling and they don’t want to own a lot. They want to be free. So, even though I think the best place to start with your first suit is with us, today, if I was starting at a law firm or at a bank and I had a salary which would allow me to wear a certain price for a suit or jacket, I would go to Suit Supply. Quite frankly they copy all our big tailors, which we have in store at Pauw, but they really perfected it and go the extra mile in fabrics at a lower price.However, we do get a lot of fathers in our store who introduce their sons to their first suits after graduation."

You’ve spent the majority of your career at Pauw. What has motivated your long term commitment?

“Opportunity and the trust Madeleine Pauw and the family gave me in order to build PAUW into what it is now. We are going to open our fourth store and when I joined the company in 1993, it was just one store and a small men’s corner in another women’s store and that was it."

With the world becoming more digital, how do you think it will affect the industry?

“For suits on our price level, I expect customers will still prefer to purchase in store rather than online. If you are willing to spend a certain amount of money, you are also buying an experience. You are in the store choosing the fabric and garments and there is emotion and joy in it. Also, I think vintage clothing and online stores, like Vinted, where you can sell your old clothes easily are very interesting. It’s great because then we don't throw away or pollute anymore. I always find somebody who can make use of my old clothes. Among my staff there are a couple of guys who wear my size."

Sometimes parents‘ wardrobes evolve to become more functional. Has your style changed after becoming a father?

“I still dress the same way I did before. Yes, my suits have more stains than they used to every now and then, but I’ll just bring it to the cleaners. I think that’s the unconditional love a parent has for their child. I'm just happy to see him when I come home. I pick him up and I’m not thinking about what I’m wearing. Maybe the only thing that has changed is that I spend a little bit more money on him and less money on myself."

Name your favorite place to travel.

“Italy, for sure. I travel a lot to Milan for business. Also, my wife and I went to Sicily for our honeymoon. We love the tiny villages where you go to a simple coffee bar and have a nice espresso, or a cornetto, or a nice pasta and take in the nature and surroundings. Everything is simple and everything is pure. That’s what we love. Everywhere you go in Italy, it’s like walking through history and getting the opportunity to see how people lived thousands of years ago – what they did, how they think, and how they express themselves. It's quite exceptional."

Favorite meal?

“Fresh sea bass prepared in the oven with a little bit of olive oil, salt, and pepper."

What are your weekends like?

“Actually, I don't have a weekend because I work on Saturday. Sunday is family day for me. We’re always together. Then, Monday is my day off and I take care of my son. It’s the best day, just me and him."

Name a person, a place, and a thing that inspires you.

"The place that personally inspires me: New York. I love the energy of the city. People that inspire me are two mentors who have substantial value in my life. First, my mother who is one of the strongest people I know. I come from a broken home and my father was never around. The second, Madeline, the owner of PAUW. I have been working for her for almost 30 years. She has always worked harder than anybody. She has so much room in her heart to give the people in the company the opportunity to grow and be successful.

A thing that inspires me is something I learned from Japan. It’s where people prefer to do one thing all their life, trying to reach perfection and finding joy in it. There are too many people who try to succeed in many different things. I think maybe we should try to be a little bit more modest and just be great at one or two things that bring happiness to another person who appreciates what you do well."

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