GLORIA LANDENBERGER

Gloria Landenberger is an Amsterdam-based designer, creative director, ceramicist, and the founder of the interior label 2222STUDIO. Firmly rooted in fashion and interior you’ll always find her shifting between both worlds. From leading the creative direction of a German fashion and interior brand to creating one-of-a-kind sculptural works in her studio, her projects all arise from the same creative drive and vision.

18 Apr 2023

Demi Meijer

Artist

How did you get into fashion?

“I studied industrial and fashion design in Berlin and Paris. Since then I’ve worked for over a decade as designer, design manager and creative director for a variety of European fashion brands. And since a couple of years as creative director for a brand in Berlin."

What motivated you to make the transition from fashion into ceramics?

“After working nonstop in the fashion industry, I was longing to take my creativity out from behind a corporate computer and create something with my own hands which led me to experiment with clay. It initially just started off as some sort of meditational practice and developed over time into my passion and second business."

Biography

Tell us about 22_22 studio.

“As I had only worked for other people's companies, I eventually felt the urge to create a brand that would represent my own aesthetics and values that would help enable me to share what inspired me personally. Therefore, I decided to merge this idea with my passion for crafts and interior and started my own brand 2222STUDIO under which I design, make and sell interior objects. 2222STUDIO was inspired by my lucky number and time 22:22. Since I was a teenager, I have been superstitious about it and believed that catching this time over and over was no coincidence. I always felt compelled to make wishes for a whole minute until this magic alignment of numbers passed. "

Advice you would give to someone who is interested in starting their own business.

“Just do it! I believe that it’s important to start somewhere with a vision and then figure things out along the way. Too much overthinking and doubting upfront will just block you. "

What do you feel is the best part of your job?

“That it's so versatile, creative, and that I am independent."

3 words that best describe your creative process.

“Intuitive, meditative and passionate."

Favorite song to listen to when you’re working in your studio?

"Okwukwe Na Nchekwube by Celestine Ukwu & his Philosophers"

Name a personal achievement you’re proud of.

“Following and building a career for myself that reflects what I am passionate about."

Name a mistake that taught you a lesson.

“Taking on an order that exceeded my capacity and really challenged my entire setup."

Your top 3 travel destinations. Dream vacation.

“Mexico, Japan, Venice."

Describe your personal style.

“Minimal and eclectic."

The one thing in your wardrobe you can’t live without.

"All my Jackets and coats."

Name a person, place, or thing that inspires you.

"I really like the work of Alicja Kwade. But my brain just picks up on everything that I see around me. It could be super and abstract, light, textures, shapes."