Hi Nathalie. What were you doing pre-TEN? How did that lead to starting the community?
I first worked at fashion brand Daily Paper after I studied at Academie Artemis where I specialized in Strategy & Creative Concepting for fashion, interior and media. What was nice was that I got the option to work with a business coach there. I really enjoyed that also because I wasn’t really being taught about the organisational part. I think for myself as a person I am quite organised and I love organising projects so it is something I like to do but it’s not something I studied, especially business wise. It’s a whole different game. So that was really nice to have someone. She is a really inspiring woman who really had more of an experienced big sister type of role. She was able to lead the way a bit more for me. She was also the one who told me to get out there and go network, which was something that I really wanted to do but I really didn’t know where. Three years ago in Amsterdam there were many events in the creative industry but they were more focused on PR and brand type of events. I really felt like there wasn’t a place that was about the people in it and the type of connection. I felt really disconnected when I went to several events. That’s when the pandemic came and I decided to set up my own network.
I had the mission to bring women together because I thought it was interesting to see how we could support each other in that way. I think it’s just a really beautiful thing to have women come together in one space as well. I wanted to have deep connections, meaningful conversations, to support each other, inspire each other, and also share knowledge. I started a closed Instagram account, invited my own network and asked everybody to invite ten other women to the group. I think it worked because a lot of women liked the idea that they were also part of it. A lot of women were really eager to invite other people as well. It grew quite fast right from the beginning. Then I also met my business partner through the network which was really nice.