21 Feb 2021
“Yeah, I have kind of a weird backstory. I went to school for speech language pathology. I had a deaf boyfriend when I was in high school and became fluent in sign language. I was very passionate about it, so I went to school to pursue it. Then I got to school and realized that I liked sign language more for the art of it and the visual form of communication. I toyed around with switching to an art or design school, but I ended up staying at the college I was at and started doing a general media program. I was doing more design, website design, packaging, that kind of stuff. That led me to my internship with Reebok right after I graduated. I still don’t know to this day how I ended up getting this internship because I had zero experience in terms of the fashion industry and footwear. But they had me come on as a graphic designer making graphics and prints for sports apparel, like running tights and tanks. That’s really when I started to learn about fashion; the patterns and the construction that comes with making clothing as well as the production side of it, like going to factories and understanding timelines. It was really during that time where I was curious to know how things are made. That's when I started to mess around with footwear, taking samples and things that were just laying around the office, cutting them up and frankensteining them together, just seeing what I could make out of it. During that time, everything was exploration and that’s kind of where I still am today. Everything I do is always practice. It’s always exploration. It’s never anything that’s meant to function perfectly or to be sold and mass produced. That’s never the intention behind it."
“I get that question quite a lot, ‘Do you consider yourself more of a fashion designer or an artist?’. It took me a little while to figure out where I sit in the space. To me, I think I’m more of an artist and it just so happens that my medium is fashion. A lot of the pieces I make do function, they can be wearable pieces, but it’s just more about concept and an idea. So, I think that would sit more in the art space."
“Uhm, it depends what I’m making. I think footwear is probably the thing that I’ve gotten the fastest at because I make shoes the most. I think a shoe would take me up to 1 or 2 hours. It involves the least amount of material and pattern making. I’ve spent days on things, and I’ve spent 20 minutes on things. It varies. The funny thing is — in terms of social media which is the more instant gratification type projects — the less time I spend on a project, the better it does in terms of engagement. The things where I just think of an idea that’s kind of stupid and it only takes me a couple minutes to put together are the ones that tend to do really well. It’s never the ones where I painstakingly spend hours stitching, sculpting, and figuring it out. But I always hope that the people that really understand what I’m doing in terms of construction are the ones that see it and can appreciate it."
“Recently, I did a glove made out of bread which surprisingly did super well. I literally just carved out a piece of bread and stuck my hand in it. The idea was ‘warm and toasty’. That project only took me less than half an hour to make and it did quite well. It had a little bit of a viral moment. I also did a project where I put a stamp on the bottom of a high heel. It was such a simple thing and did so well."
“It was a personal project. I did an auction in June last year for Black Lives Matter. I put my head down and was grinding and made 6 or 7 pieces by hand in less than a week. I put them up for auction. I didn’t really know what was going to happen, but I just felt like I needed to do something to help in some way. I think we raised $20,000 in a couple of days and that’s probably the most fulfilling thing I had done as a freelancer. To share and help as much as I could through creating art was very rewarding. I was very happy about that. It inspired me to go and pitch to work with brands for more charitable opportunities. Finding ways to do auctions and have them donate, raise money, and raise awareness."
“A lot of things. I never intended on going freelance. I always thought I was going to work in a company. The way I grew up, my parents taught me that secure jobs are a good thing, growing in one company from start to finish is a good thing. So, when all this started to take off and I was talking to my parents about the opportunity to work for myself and be a freelancer, they were freaking out and were like, ‘What about your 401K? What about health care?’. It was really nerve-racking to take that jump. You do lose this sense of security. At the same time, it's a very rewarding decision. Working for yourself, you're making your own luck in a way. Everything that you do, you can take a step back afterwards and say, ‘I did that. That was mine and take ownership over it.’ It's a good feeling. I’ve always kind of gone with my gut and that usually tends to work. But there are a couple things I wish that I was a little bit more knowledgeable in and on myself about, like understanding taxes, establishing my residence and my studio residence, and all of the more logistical things of running a business. I’d also say, maybe save a little bit more before you quit your full-time job."
“Yeah, that was such an ‘oh shit’ moment to go through. Especially to have that happen in less than a year of being freelance because a large part of my business was traveling for workshops, meeting with brands, and hosting events throughout the world. Right before the pandemic, I just finished teaching a workshop in China, I was about to leave to go to South Africa, and the following week I was going to be in London, then all of a sudden all that just gets pulled out from under me. I was like, ‘Woah, woah, what's going to happen now? That's a huge part of my business. If I can’t travel and I can't do these things, what’s about to go down?’ I freaked out a little bit. I was nervous but I took a step back and let everyone regroup because all these brands were in the same situation where they're freaking out too. Two weeks later, all these brands came back to me and proposed digital workshops and social media things. It was a way to leverage being home and because so many people are consuming content in masses which is a big part of what I do, I was like, ‘Okay, what if I work with brands and help find cool ways to help their brands on social media?’ So, my business became a little bit different during this time, but I've embraced it and it's been fun."
“Yeah, I’m really fortunate to have had the opportunity to travel as much as I have. I mean obviously not during this time, but when I was working at Reebok traveling was a really important part of our job. We would go to the factories in China and Vietnam. From there, I would always take trips to Thailand, the Philippines, and Japan. I loved that part of my job. When I left Reebok, I was really nervous that I wasn’t going to get to travel as much. It was so amazing when Adidas reached out and invited me to come to Shanghai and teach a workshop. So, I went to China and that was a cool experience because I felt a connection to sign language by teaching a workshop to people where we don’t speak the same language at all. We were making something together but had to communicate and speak to each other in a visual way. That really inspired me. I want to continue to travel to other countries and try to find ways to teach workshops to young people and people who are just curious about the industry."
“I’d say this is probably the most important advice as a freelancer, it’s kind of corny, but don’t lose the reason why you started doing it. I think sometimes it gets really blurry and all these amazing commission projects come into play — and obviously you have to make a living, that’s first and foremost — but a lot of the time you lose the passion of why you started creating the things, or writing the things, or doing the things you were doing that inspired you to want to be a freelancer. Personal projects are still something that I feel very passionate about and something I carve out a lot of time to try to do that. A lot of the time it ends up being late nights and weekends to still maintain those projects. It’s tough but you have to make sure you do it or you’re going to lose your sanity."
“Finding the balance between the commissioned projects versus the personal projects. It gets busy sometimes and the first things to go are your personal well-being and mental health because you’re just in grind mode and sometimes that can last a really long time. Right before Christmas, I was back-to-back-to-back on so many projects and by the time Christmas came I slept for like a week straight. It was amazing but I realized that I pushed myself way past my limits. It was kind of funny because the week that I was able to sleep and rest and not check my email, my skin was so good."
“Yeah, I mean I still do. Full transparency. It’s really hard not to feel like that sometimes. Especially not coming from a fashion background or product design background. I just kind of show up and am like, ‘Oh look at these things that I’m making that could fall apart at any moment.’ It’s hard but you have to find this level of confidence and ride that. Ride the line of staying open and humbled by what you're doing, but also feeling confident in what you're making and your ideas. You don’t have to be an expert. You don’t have to come from a prestigious school where you learned all the tricks of the trade. You can learn as you go and own that and be okay with that. I’ve always kind of been this way. If I’m curious enough about something I’ll figure it out. I think a lot of people are that way. You just have to be confident enough."
“I would love to continue to build upon the workshops and become more of a non-profit. I see myself going in less of a brand direction and more of an educational direction or become a resource within the industry to support younger people who are looking to get into design. Kind of what I’m doing now but on a larger scale. I hope to have a team of people that can help come up with solutions for brands that have excess materials and get those materials to schools that need it. I hope to still be making things for fun too. I want to explore homeware and larger scale things. I started working in the furniture space, like chairs, but it'd be great to do bigger installations with upcycled materials."
North face puffer umbrella.
“Yeah, I rock climb. That’s my preferred sport. I love outdoor anything: clothing, accessories. There is just so much design detail that I think also gets lost quite a bit, like reflective details or trims, stuff that we don't always look at and get excited about. I love that kind of stuff."
“Ooh. Well, I’m always wearing a beanie. Mainly, I like Carhartt for beanies. I’m kind of traditional like that, I guess. I’d say Arc’Teryx jackets are my favorites. If I’m to buy anything new, Arc’Teryx would be the only outdoor brand I would go buy a jacket from. I find a lot of Patagonia, L.L. Bean, and Colombia in thrift stores. I usually wear climbing pants, Gramicci or North Face. Then shoes, I have National Geographic shoes. They’re really cool and no one really knows that National Geographic has shoes. They’re really sick. They’re like my prized possessions. I like Smartwool socks too. Socks are very important to me. Even for my projects too. The way I style my stuff, my socks are usually visible, so I don’t skimp out on the socks. Gotta go all in."
For a thing that inspires me, this is kind of weird and I guess it's ‘things’ plural, but I like oversized objects. Things that are meant to be in store displays. I have this oversized Vans shoe for example. I actually have a couple of these. I like the idea that things could be taken out of context completely and I think store displays are the best example of that. They just go crazy with it and then the stuff is always on eBay for really cheap after because no one knows what to do with it. So, I’d say my giant shoes have inspired me."
23 May 2022
“Good question. I've always worn loafers and compared to all the other types of footwear in my wardrobe, they‘re the one pair of shoes that I wear to death. A couple of years ago, just before starting Vinny’s, I was looking at my rotation of the same four to five shoes I wore over and over and noticed I was missing that perfect loafer. I realized that's where I have a genuine heritage and story to tell, so it made sense that I bring that to the table myself."
“I think the loafer, for me, is like when you put on a blazer jacket. It shapes you as a person, your back gets a little bit more upright and you carry yourself a bit more elegantly. Loafers do the same thing. I want both men and women to feel comfortable, relaxed, well-dressed, and feeling confident. I think when we feel our very best, we're better humans to ourselves and to our neighbors and next of kin. So, it's really about building self-respect."
Still from podcast.
From interview with Illum.
“A good pair of loafers, yeah. I think one of my confidence boosters is definitely always a good outfit."
“I think style and taste is definitely something that you can learn. It’s about what you're interested in, what you’re exposed to and influenced by. It's definitely something that you can adapt and grow into and out of. Personally, the influences from my mom and my dad and their post-colonial heritage, my African heritage, but also the urban references from when I was a kid, shaped my wardrobe. I always go to the same things. I have pieces in my wardrobe that go ten years back and it's the stuff that I love to wear the most. Then, occasionally you add new things."
“It starts with knowing who you are. A fashionable look or outfit can sometimes become a way to dress yourself up or to hide who you are, whereas style is about what we actually like and what you can see yourself wearing over and over again that resembles you. Also, read about pieces, find out how the penny loafer came about, the history of the slip dress, or research style icons. What makes hairstyles iconic today? Why do we like 90s fashion so much right now? Why's airport style interesting? I know a lot of men that research trends and decades and fashion and it's really been a way of shaping who they are. I've done the same, more from a research and creative perspective but it definitely helps me to also keep my own style universe sharp."
“My dad. He always inspired me a lot."
“He already dresses way better than me. I think he already passed me. I just want to be a good role model, that's the most important thing for me."
Only that I have to leave work a little bit early. I love to work, so that's why I hate having to leave work early. When he sleeps, I really love to work. Especially when I get to live out my dream. I'm so blessed and lucky that he loves coming into work with me. He's an open-minded kid and really at ease around my colleagues. I can bring him anywhere and that really makes my workflow a whole lot better.
On the road.
“We got our office four months ago and we have a red couch that I love sitting on. The most amazing thing is that our office is an old apartment, so we wanted to create a homey feeling. It's always hard to leave the office which is a good sign of a good workplace, at least for myself."
“Benches in my city. I love just sitting there and people watching. Not having any plans or any distractions, just a good pair of sunglasses to watch people. If you see me on a bench, you know what I'm doing. It’s the most relaxing thing ever."
“My worst idea? Ha, that’s a good one. I don’t know, I’ve had a few. There was this one project, it was right after I started my first label, I wanted to create something that was more urban. So, we started making baseball t-shirts and the execution was good, but the name was horrible – it was a combination of three French words. I speak French with my parents, so it’s a big part of me and almost everything I do creatively starts with French. We actually got a lot of traction in France, but no one understood what we were trying to say. It was just the most horrible thing I've done. We had to shut it down quite quickly for numerous reasons but mostly the name was just a killer."
“I'm always on the go, always thinking about the next step, the next collection, the next campaign, am I picking up my son? I think what I need to be better at is enjoying the present. Enjoying the moment with people that are really dear to me. The thing I really value the most in my life are my relationships. It’s easy to make up an excuse not to meet up or make time for family and friends, but if it matters, then you need to remember to prioritize them. Time flies so fast."
Every month, I have to go through all my expenses and find all my receipts. It’s a work thing that I hate to do. I try to be really good at it, but I hate it.
I love to read and listen to audiobooks. I hate that I don't have or take the time to do it enough.
The Alchemist by Paulo Coelho. Love it. It was really a kickstarter for how I started to believe in myself and knowing that anything you set your mind to is possible.
Gold by Prince. I saw him perform it live at a festival here in Denmark. It was a crazy experience.
One of the places that inspires me a lot is Marrakech. I like it because it's a place where I always calm down, but I also see so much culture and so much honesty and genuineness in the population. I think, in general, Africa is fun because it's very true to its roots.
For people, I've always been a huge fan of, it’s so cliché, but Denzel Washington. I love that guy mainly because he's really talented and he can wear a lot of hats, so to speak. His body of work combined with who he is as a person, from what he says, how he thinks, how he operates, and his composure is inspirational.
I'm really inspired by tech and how it creates communities. For example, who would have thought even just ten years ago that there would be a car service where you can drive awesome cars without taking anything but your mobile device, logging in, driving it, then leaving it to share with another human being? It’s stuff like that, the whole shared economy in tech, I think is fantastic. It's about being helpful to each other. If the shared economy in tech could be integrated with fashion in a mainstream way, not just in the niches where it is right now, it would definitely be game-changing for the whole world.