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    Tiffany Chung

    23 May 2022

    Text by Tiffany Chung

    ØLÅF CITIZENS : Virgil nicholas

    23 May 2022

    With honesty, well-being, and respect for oneself and each other as the foundation of Danish shoe brand, Vinny’s shoes, Virgil Nicholas has founded a shoe company with real soul. In this edition of Citizens, we step into the creative director’s classic leather loafers and discover more about his work, style, and way of life.

     

    Hi Virgil, why loafers?

    “Good question. I've always worn loafers and compared to all the other types of footwear in my wardrobe, they‘re the one pair of shoes that I wear to death. A couple of years ago, just before starting Vinny’s, I was looking at my rotation of the same four to five shoes I wore over and over and noticed I was missing that perfect loafer. I realized that's where I have a genuine heritage and story to tell, so it made sense that I bring that to the table myself."

     

    How should one feel when wearing a pair of Vinny’s?

    “I think the loafer, for me, is like when you put on a blazer jacket. It shapes you as a person, your back gets a little bit more upright and you carry yourself a bit more elegantly. Loafers do the same thing. I want both men and women to feel comfortable, relaxed, well-dressed, and feeling confident. I think when we feel our very best, we're better humans to ourselves and to our neighbors and next of kin. So, it's really about building self-respect."

    Still from podcast.

    From interview with Illum.

     

    Is that what makes you feel confident?

    “A good pair of loafers, yeah. I think one of my confidence boosters is definitely always a good outfit."

     

    Do you think good taste is something you’re born with, or can it be developed?

    “I think style and taste is definitely something that you can learn. It’s about what you're interested in, what you’re exposed to and influenced by. It's definitely something that you can adapt and grow into and out of. Personally, the influences from my mom and my dad and their post-colonial heritage, my African heritage, but also the urban references from when I was a kid, shaped my wardrobe. I always go to the same things. I have pieces in my wardrobe that go ten years back and it's the stuff that I love to wear the most. Then, occasionally you add new things."

     

    With Silas Oda Adler.

     

    What are your tips for someone who is developing their own style?

    “It starts with knowing who you are. A fashionable look or outfit can sometimes become a way to dress yourself up or to hide who you are, whereas style is about what we actually like and what you can see yourself wearing over and over again that resembles you. Also, read about pieces, find out how the penny loafer came about, the history of the slip dress, or research style icons. What makes hairstyles iconic today? Why do we like 90s fashion so much right now? Why's airport style interesting? I know a lot of men that research trends and decades and fashion and it's really been a way of shaping who they are. I've done the same, more from a research and creative perspective but it definitely helps me to also keep my own style universe sharp."

     

    Who's your style icon?

    “My dad. He always inspired me a lot."

    With kiddo.

    Vinny's.

     

    Do you hope to be a style icon for your son?

    “He already dresses way better than me. I think he already passed me. I just want to be a good role model, that's the most important thing for me."

     

    Has becoming a father changed the way you work?

    Only that I have to leave work a little bit early. I love to work, so that's why I hate having to leave work early. When he sleeps, I really love to work. Especially when I get to live out my dream. I'm so blessed and lucky that he loves coming into work with me. He's an open-minded kid and really at ease around my colleagues. I can bring him anywhere and that really makes my workflow a whole lot better.

     

    At parelstudios.

    On the road.

     

    What’s your favorite place to work?

    “We got our office four months ago and we have a red couch that I love sitting on. The most amazing thing is that our office is an old apartment, so we wanted to create a homey feeling. It's always hard to leave the office which is a good sign of a good workplace, at least for myself."

     

    Where do you like to relax?

    “Benches in my city. I love just sitting there and people watching. Not having any plans or any distractions, just a good pair of sunglasses to watch people. If you see me on a bench, you know what I'm doing. It’s the most relaxing thing ever."

     

    As a successful creative, you’ve had a lot of great ideas. Tell us about your worst idea.

    “My worst idea? Ha, that’s a good one. I don’t know, I’ve had a few. There was this one project, it was right after I started my first label, I wanted to create something that was more urban. So, we started making baseball t-shirts and the execution was good, but the name was horrible – it was a combination of three French words. I speak French with my parents, so it’s a big part of me and almost everything I do creatively starts with French. We actually got a lot of traction in France, but no one understood what we were trying to say. It was just the most horrible thing I've done. We had to shut it down quite quickly for numerous reasons but mostly the name was just a killer."

     

    Name one thing you hope to get better at.

    “I'm always on the go, always thinking about the next step, the next collection, the next campaign, am I picking up my son? I think what I need to be better at is enjoying the present. Enjoying the moment with people that are really dear to me. The thing I really value the most in my life are my relationships. It’s easy to make up an excuse not to meet up or make time for family and friends, but if it matters, then you need to remember to prioritize them. Time flies so fast."

     

    Counting blessings.

     

    Tell us something you hate to do but have to.

    Every month, I have to go through all my expenses and find all my receipts. It’s a work thing that I hate to do. I try to be really good at it, but I hate it.

     

    And something you love to do but rarely get to.

    I love to read and listen to audiobooks. I hate that I don't have or take the time to do it enough.

     

    Do you have a favorite book?

    The Alchemist by Paulo Coelho. Love it. It was really a kickstarter for how I started to believe in myself and knowing that anything you set your mind to is possible.

     

    What's one song you listen to on repeat?

    Gold by Prince. I saw him perform it live at a festival here in Denmark. It was a crazy experience.

     

    Young Virgil.

     

    Lastly, name a person, place, and thing that inspires you.

    One of the places that inspires me a lot is Marrakech. I like it because it's a place where I always calm down, but I also see so much culture and so much honesty and genuineness in the population. I think, in general, Africa is fun because it's very true to its roots.

     

    For people, I've always been a huge fan of, it’s so cliché, but Denzel Washington. I love that guy mainly because he's really talented and he can wear a lot of hats, so to speak. His body of work combined with who he is as a person, from what he says, how he thinks, how he operates, and his composure is inspirational.

     

    I'm really inspired by tech and how it creates communities. For example, who would have thought even just ten years ago that there would be a car service where you can drive awesome cars without taking anything but your mobile device, logging in, driving it, then leaving it to share with another human being? It’s stuff like that, the whole shared economy in tech, I think is fantastic. It's about being helpful to each other. If the shared economy in tech could be integrated with fashion in a mainstream way, not just in the niches where it is right now, it would definitely be game-changing for the whole world.

    03 Jan 2023

    ØLÅF CITIZENS: GLORIA LANDENBERGER

    03 Jan 2023

    Gloria Landenberger is an Amsterdam-based designer, creative director, ceramicist, and the founder of the interior label 2222STUDIO. Firmly rooted in fashion and interior you’ll always find her shifting between both worlds. From leading the creative direction of a German fashion and interior brand to creating one-of-a-kind sculptural works in her studio, her projects all arise from the same creative drive and vision.

     

    How did you get into fashion?

    “I studied industrial and fashion design in Berlin and Paris. Since then I’ve worked for over a decade as designer, design manager and creative director for a variety of European fashion brands. And since a couple of years as creative director for a brand in Berlin."

     

    What motivated you to make the transition from fashion into ceramics?

    “After working nonstop in the fashion industry, I was longing to take my creativity out from behind a corporate computer and create something with my own hands which led me to experiment with clay. It initially just started off as some sort of meditational practice and developed over time into my passion and second business."

     

     

    Tell us about 22_22 studio.

    “As I had only worked for other people's companies, I eventually felt the urge to create a brand that would represent my own aesthetics and values that would help enable me to share what inspired me personally. Therefore, I decided to merge this idea with my passion for crafts and interior and started my own brand 2222STUDIO under which I design, make and sell interior objects. 2222STUDIO was inspired by my lucky number and time 22:22. Since I was a teenager, I have been superstitious about it and believed that catching this time over and over was no coincidence. I always felt compelled to make wishes for a whole minute until this magic alignment of numbers passed. "

     

    Advice you would give to someone who is interested in starting their own business.

    “Just do it! I believe that it’s important to start somewhere with a vision and then figure things out along the way. Too much overthinking and doubting upfront will just block you. "

    What do you feel is the best part of your job?

    “That it's so versatile, creative, and that I am independent."

     

    3 words that best describe your creative process.

    “Intuitive, meditative and passionate."

     

     

    Favorite song to listen to when you’re working in your studio?

    "Okwukwe Na Nchekwube by Celestine Ukwu & his Philosophers"

     

    Name a personal achievement you’re proud of.

    “Following and building a career for myself that reflects what I am passionate about."

     

    Name a mistake that taught you a lesson.

    “Taking on an order that exceeded my capacity and really challenged my entire setup."

     

    Your top 3 travel destinations. Dream vacation.

    “Mexico, Japan, Venice."

     

    Describe your personal style.

    “Minimal and eclectic."

     

    The one thing in your wardrobe you can’t live without.

    "All my Jackets and coats."

     

    Name a person, place, or thing that inspires you.

    "I really like the work of Alicja Kwade. But my brain just picks up on everything that I see around me. It could be super and abstract, light, textures, shapes."