Are you interested in exploring the industry in other countries?
“First of all, I’m really happy to live in Amsterdam. I was travelling a lot over the years and had cities in mind where I would think, ‘oh, I could definitely live there’. But through the years, I realized that whenever I was in Amsterdam I could really relax. There’s something very soothing about the bikes and the canals. I love it here. As for other cities, there’s something about Japan that connects with me. I think I would like to explore and live there for one or two years at some point in my life. Also, I love Copenhagen, I lived there before. I was raised in Denmark but was born in Korea. I was adopted and recently had the pleasure of meeting my birth family there. I found Seoul to be a beautiful and very interesting city. The people as well. It has a strong connection to me."
Your Danish and Korean background must influence your design aesthetic.
“I think so. When you grow up in Scandinavia, you grow up with a certain kind of aesthetic that you’re being impacted with all the time and you don't even realize it. Danish design aesthetics are Nordic, natural, simple and minimalistic. I can feel how the Italian, Provence, and Parisian influences differ from the Scandinavian. I find it inspiring and appreciate the difference. But I do definitely think that my Danish upbringing has an impact on my view of things. My Korean side, I don’t know. I was three when I came to Denmark. Maybe it’s more in my personality. Sometimes people say Koreans are very strong-minded. [Laughing]"
Do you wear your designs?
“I often get inspired by what I’m working with or wearing. A very great example is the first freelance job I had after my years with G-Star. I was working with the Belgian brand, Essentiel Antwerp, and their design values are nearly opposite to G-Star. It’s all about flower print, pink, fun, and colourful. I had been working with blue, black, grey denim for so many years and was so ready to get out of this monochrome colour card. I immediately was like, ‘let’s go and jump all in”. I really enjoyed it so much. When I design something radically new, I need to try it for myself. For example, I need to know what it feels like to walk out in a complete neon pink jumpsuit. I think it's a great experience to understand what it feels like for the consumer. I think it's like being a chef. You need to taste what you’re cooking."
And for our last question, what has inspired you lately?
“Uhhh, so many things. With the upcycle work at 1/OFF Remade in Paris, I’m getting inspired by all the unique and beautiful pieces of vintage clothing. When you work for a conventional fashion brand you often start like: this is the concept, this is the colour card, these are the silhouettes per season. But with this brand, the clothes are already made, it’s genderless and seasonless. So, you have to think about what you can do to redesign and repurpose it in order for a person to find it relevant and desirable today. For example, for SS21 we designed a beautiful tracksuit made from 3 different vintage sports garments like Nike and Adidas, and a vintage Hermes scarf in a hybrid with a Ralph Lauren shirt. One of the iconic pieces is a beautiful fusion between the classic tweed Chanel jacket and a Levi’s denim trucker jacket. It’s a very fascinating combination. Each garment tells a story and gives inspiration."
“Besides this, this summer I was working on a denim capsule and they weren’t specifically asking for sustainability. Like with many companies, it isn't really a high priority due to the pandemic and other business issues at the moment. But I thought I would try to push them. They wanted a small capsule for a spring/summer campaign, so I made a whole concept for them that was sustainable, very masculine, non-dyed denim, organic cotton, with performance characteristics such as an antiviral coating which was inspired by what’s going on today with Covid and virus protection."
“And lastly, for the current jewelry project I’m working on, I’m very much inspired by the location in Afghanistan. In that area, there are mountains with certain types of gemstones. These stones are said to be spiritual and have certain meanings and properties like healing crystals. I was reading all about it and buying all these vintage books about stone energies and the history of jewelry. I think during these times with the pandemic, we feel extra sensitive and drawn towards having extra energy or a spiritual gem in a necklace or next to our bed. So yes, all this inspiration is coming from what’s happening in the world right now."